Zenni
Summer 2022 Brand Refresh
OOH billboard along the 101 South freeway in San Francisco
Role details
Date: Q1 2022 - Q3 2022 | Client: Zenni
Role: Production Designer, Brand Creative | Tools used: Figma, Illustrator, InDesign, Photoshop, AfterEffects
Skills practiced: Brand Design, Digital Production, Campaign Marketing
Role overview
In the realm of graphic design, being a Production Designer is a bit like being a skilled line chef in a bustling kitchen. During my time on the Brand Creative team, my design diet was varied and full. I played a key role in designing and producing digital and print assets for integrated marketing campaigns.
My tasks ranged from designing motion assets for social engagement, illustrating custom icons, and editing video variants for A/B tests, to art directing photoshoots, developing complex packaging dielines, and crafting wireframes for landing pages. I created a wide array of assets including site elements, social media content, presentation decks, billboards, magazine advertisements, packaging designs, business cards, signage, and promotional bookmarks.
Final results
Summer 2022 Brand Refresh
OOH ad on display in San Francisco BART station
Lessons learned during this project:
building artwork for OOH production with the right resolution and specifications
minimum QR code size for scanning from a distance
Iris Apfel Resort Collection
Print ad in Hemispheres magazine, United’s in-flight publication
Lessons learned during this project:
color retouching on-figure photography to highlight product
vendors often have specific production guidelines, such as using cyan and black for text
2022 Holiday Gift Guide
Full suite of cross-channel integrated marketing assets
Lessons learned during this project:
marketing for different customer segments
landing page design
Summer Brights
Full suite of cross-channel integrated marketing assets
Lessons learned during this project:
email design for light and dark modes
preparing social assets for Ab testing
Featured Styles
Suite of on-site marketing assets
Lessons learned during this project:
best file types for site performance
designing evergreen brand moments
Results and achievements
One of the highlights of my experience on the Brand Creative team was the invaluable opportunity to learn from seasoned Art Directors and sharpen my visual design chops.
Two years later, I am happy to write that I continue my work at Zenni to help others “See Better and Live Better” on the UX Design Team as Product Designer.
Selected as one of the employees of the quarter in Q2 2023 for exemplifying the Zenni value of “Strive for Excellence”