hims & hers
Press check for hers Fast Fader Dark Spot Corrector pen
Role details
Date: Q1 2021 - Q1 2022 | Client: hims & hers
Role: Production Designer, Packaging | Tools used: Illustrator, Photoshop, Figma, AfterEffects
Skills practiced: Packaging Design, Print Production, Vendor Management
Role overview
When it comes to packaging, cleanliness in your artwork is next to godliness in your print output.
As the Packaging Production Designer at hims & hers, I crafted precise artwork, assessed digital color proofs, and supervised press checks to ensure design fidelity. Working at a startup meant that my daily activities also included collaborating on foundational initiatives such as creating design templates, organizing project assets, and implementing a rigorous content review process with stakeholders. These efforts aimed to uphold brand consistency and streamline our creative workflow.
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Final results
hims & hers Mind Unwind calm drops
Lessons learned during this project:
how shrink wrap affects design when applied to round vessel with neck
optimal file type and build for printing gradients
building opaque artwork to print correctly on clear label material
matching colors between substrates, printing processes, and vendors
ideal packaging construction to protect glass
hims and hers Multi-screen mineral sunscreen set
Lessons learned during this project:
minimum stroke thickness for effective foil stamping
how product formula can affect ink
layering finishes (coatings, gloss, and foil) for best protection and appearance
hers Fast Fader dark spot corrector pen
Lessons learned during this project:
how to design on a round vessel
how to choose best form factor for product use
color matching plastic injection
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hims & hers Double Doze and Focus Finder dietary supplements
Lessons learned during this project:
typesetting dietary supplements panels
ensuring content on packaging is FDA-approved or has appropriate disclaimers laid out according to industry standards
Results and achievements
During my one-year tenure at hims & hers, I experienced significant professional growth as a Production Designer. I gained a profound appreciation for the meticulous attention to detail required in artwork development, emphasizing clean layer organization, precise vector work, and exact spacing for optimal production. Additionally, I honed my ability to navigate inevitable ambiguity by establishing clear boundaries, creating structure, and outlining processes to manage tasks effectively. These skills continue to serve as a foundation for my ongoing advancement as a design leader.
Selected as one of the employees of the month for August 2021