Meghan Martin
Senior Product Designer at Zenni Optical, focusing on design systems, brand storytelling, and packaging design.

Contacts Subscription
To meet customer demand for a one-stop vision shop, we launched contact lenses. Purchase path design, including future enhancement of subscription offering.

Flash Sale
Flash Discounted Frame Sale to drive unit sales and repeat business. Design solutions included clear content design and repeated elements to minimize friction and build customer confidence.

Made for Meta
Packaging design for prescription VR lens inserts. Fast-paced, high-stakes project rooted in brand design and print production. Voted best unboxing experience in Made for Meta offerings in 2023.

Zenni
Overview of my time on the Brand Creative team at Zenni. Developed, designed, and tested creative campaigns across integrated marketing channels.

hims & hers
Overview of my work at hims & hers as the first Packaging Production Designer hired at the startup. Exciting to lay the foundation for team success through design libraries, established workflows, and cultivated vendor relationships.

Chronicle Books
Journals, board books, card decks, puzzles, games—If you can gift it, we made it! Learned the power of genuine storytelling in form and how the best collaboration comes from a place of kindness.

Illustration
Small sample of my novice illustration practice. Learning every day!